Several days ago, visual merchandising expert DP Miller presented a workshop at the Alexandria SBDC on the 11 Basic Rules of Window & Interior Merchandising. The speaker stressed that you must know the rules, and the reasons behind them, before you can “break” them. This is the first of a three-part series on this subject – upcoming sessions will occur in April and May and will go into more detail of the practical steps to be taken to have impressive displays. More information about these sessions and registration will be listed on our events page. A brief summary of the rules follows:
Rules 1 – 3 – The Relationship Rules
- Rule 1 – Approachability: Avoiding the Wall
- Rule 2 – Psychological Perspective: Removing Virtual Obstacles
- Rule 3 – Shopability: Making it Easy
Rules 4 – 11 – Practical Merchandising
- Rule 4 – Dynamic Presentation: The Waterfall Effect
- Rule 5 – The Golden Pyramid: Giving and Playing with Height
- Rule 6 – Repetition: Of Color, Shape, or Item
- Rule 7 – Graphic Use of Color: To Pop, Contrast, or Playing with Shade
- Rule 8 – Negative Space: Finding Rest in the Void
- Rule 9 – An Odd Rule, or the Rule of Odds: Couples can be Boring
- Rule 10 – The Golden Rule to Understanding Visual Weight:
- Short to Long
- Light to Dark
- Left to Right
- Rule 11 – One Less Line: Avoiding Visual Noise
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